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Veryfi Embedded

Loyalty program platform designed for CPG

Updated this week

What it is

  • A no-code loyalty platform that integrates receipt validation and fraud protection

  • Allows you to launch sophisticated, real-time loyalty programs in minutes

  • Powered by AI technology for enterprise-grade capabilities

Key Problems it Solves

  • Trust erosion from data breaches and privacy concerns

  • Third-party cookie demise as browsers move to privacy-first frameworks

  • Real-time data access challenges that leave brands with stale intelligence

  • Fraud schemes that drain an average of 15% of loyalty program budgets

  • Technical bottlenecks from slow-moving digital agencies

Embedded Features ToolKit

  1. Automated Receipt Processing
    ​Data Extraction: Receipts OCR API API Docs https://api.veryfi.com/api/v8/partner/documents

    1. Expense Receipts - Capture and extract T&E expenses, use categorization for product/service description to build out-of-policy items for your Expense Product/Feature.

    2. FMCG/CPG Receipts - Extract SKU and Product line-item data from retail receipts to validate purchases and unlock cross-basket insights or fuel your loyalty marketing/rewards programs.

    3. HSA/FSA Receipts - Healthcare benefit accounts are regulated by the IRS. Keep track of your receipts, complying with new data privacy regulations.
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  2. Advanced Fraud Detection
    Identifies manipulated receipts, duplicates, and AI-generated counterfeits. The system returns both flags and clear color-coded results (Green, Yellow, Red) based on customizable thresholds, making it easy to integrate.
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    ​Catching Bad Actors

    Identifies suspicious user behaviors and device patterns:

    • High Velocity & Critical Velocity: Abnormal submission rates

    • Multiple Profiles or Devices: Account sharing or device switching

    • Fraud History: Previous fraudulent activity from same device

    • Emulated Device: Submissions via app emulation software

    • Blocked Device: Submissions from blacklisted devices

    Examines document contents for manipulation:

    • Handwritten Characters: Manual alterations to key fields

    • Digital Tampering: Software-based document editing

    • Fraudulent PDF: Analysis of PDF creation methods and structure

    Classification

    Evaluates document legitimacy and prevents duplicate submissions:

    • Not a Document: Identifies non-receipt submissions

    • LCD Photo: Detects screen photography instead of original documents

    • Screenshot: Identifies digitally-created (non-paper) submissions

    • Generated Document: Detects AI-created content

    Uniqueness

    • Duplicate & Similar Documents: Prevents resubmission of identical or similar documents

3. Cross-basket consumer insights from detailed purchase data

Product Intelligence: Unlocks valuable insights by understanding which products are popular together, detecting shifts in buying behavior, and uncovering hidden trends. These data points become cross-basket insights, enabling you to tailor marketing efforts like never before.

4. Integrations

  • Currently supports HubSpot, Google Sheets, and WordPress

  • Developing integrations for Salesforce, Oracle, and other enterprise platforms

Getting Started:

  • Offers a 14-day free trial

  • Has a demo using a made-up brand to showcase the experience

  • Simple three-step setup process

  • 15-minute strategy sessions are available with their loyalty program specialist: https://calendly.com/ernest-veryfi

The platform essentially handles all the technical complexity of loyalty programs while brands maintain their branding and customer relationships.

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